Eric Ridell

Eric Ridell is the CEO of BALMID AB, overseeing comprehensive beauty solutions including sourcing and brand development since February 2020. Additionally, Eric serves as the CEO of BALMID HAIR AB, a hairdressing wholesaler focusing on Stockholm and Northern Sweden with an approximate turnover of 30MSEK. In May 2022, Eric co-founded Hedda & Friends, an e-commerce B2B venture in the hairdressing industry, which was sold to Headbrands in 2023. Prior experience includes a role as Senior Auditor at EY from August 2016 to February 2020. Eric holds a Bachelor of Science in Business & Economics from Lund University and has pursued further studies at the National University of Singapore. Educational background includes a natural science degree from ProCivitas Privata Gymnasium and a Certificate in Advanced English from the University of Cambridge.