Bill Brandell

Bill Brandell is an accomplished executive with extensive experience in the packaging and beverage sectors. Currently serving as President and CEO of ReLid USA since June 2024 and as a Senior Advisor at Balmoral Advisors since November 2020, Brandell specializes in mergers and acquisitions within the food, beverage, and packaging industries. As the Managing Partner and Founder of MacBrand Packaging Partners since September 2008, Brandell focuses on global business development and the commercialization of sustainable packaging solutions. Previously, Brandell founded Invento Americas, where the production of innovative rPET beverage cans was spearheaded from 2014 to 2018. Brandell's prior roles include Senior Vice President of Sales, Marketing, and Innovation at Rexam and Vice President of Sales/Marketing at Allied Signal. Brandell holds an Executive Education degree in Finance for Senior Financial Executives from Harvard Business School and is an alumnus of Bates College.