Joyce Lin

Joyce Yu-Chieh Lin has a diverse background with experience in marketing, brand management, and business analysis. Currently holding the position of Sr. Business Manager and Ecommerce Business Manager at Balsam Brands, Joyce is responsible for pricing management, revenue targets, and web analytics. Joyce Yu-Chieh has also been involved in website re-platform projects, cross-functional communication, and online merchandising strategies. With past roles as a Marketing Intern at Amerasia Bank and Research Assistant at the University of Pennsylvania School of Medicine, Joyce has a strong foundation in data analysis and marketing strategy. Joyce holds a Bachelor of Science in Economics, Finance, and Marketing from The Wharton School.