Kelly B.

Kelly B. is an experienced leader in merchandising and ecommerce strategy, currently serving as Vice President of Merchandising Strategy and Growth at Balsam Brands since May 2024. Prior to this role, Kelly held positions such as VP of Site Merchandising at Torrid, Vice President and General Merchandising Manager at Lands' End, and Principal at CAK LLC. Additional experience includes senior roles in ecommerce merchandising at Banana Republic and a significant tenure at Levi Strauss & Co. as Director of Global Product Merchandising. Kelly's career began at Gap Inc., where a progressive trajectory included various merchandising and leadership roles across multiple brands. Kelly holds an Associate of Arts degree in Musical Theatre from the American Musical and Dramatic Academy.