Kim Samejima

Kim Samejima is an experienced analytics professional currently serving as an Advanced Analytics Manager at Banco ABC Brasil since January 2024. Previously, Kim held the position of Data Modeling Manager at Grupo Recovery, leading a team that enhanced profitability through analytical methodologies, including a new contactability model that significantly improved contact rates. Prior to that, Kim worked as a Senior Consultant at OMZ | Confirmatória Consultoria, where strategies developed for Smiles led to a 15% increase in regional pricing adjustments. Kim also contributed as an Assistant Professor at UFBA, focusing on causal evaluation methodologies, and founded mktROI, a marketing intelligence consulting firm. Earlier roles include coordinating marketing ROI at Itaú Unibanco and serving in various analytical positions at Carglass. Kim holds a Ph.D. in Statistics and has a strong educational background from USP.