Johana Ardila Medina

Johana Ardila Medina is a seasoned marketing professional with extensive experience in both B2B and B2C marketing strategies. Currently serving as a Senior Business Analyst at Banco de Bogotá since September 2022, Johana previously held roles at Colsubsidio, where responsibilities included developing marketing plans and strategies aimed at client retention and increased sales. Earlier experience includes positions at Sistole en Vivo as an Executive Accounts Manager, where Johana led client campaigns, and at Mosca Laboratorio, where the focus was on creating briefs and collaborating with creative teams. Academic credentials include a Specialist degree in Strategic Marketing from Pontificia Universidad Javeriana and a Bachelor's degree in Marketing from Universidad Jorge Tadeo Lozano.