Genichi Ito started their work experience in 1987 as a Director at Yamaha Corporation of Europe. Genichi then moved on to become the Joint Managing Director at Yamaha-Kemble Music UK in 1992, and later became the Division Manager at Yamaha Corporation in 1996. In 2003, they became the President and CEO at NAMCO Cybertainment Inc. and held the role until 2005. Genichi then took on the role of President and CEO at NAMCO BANDAI Games America Inc. in 2006, where they remained until the present.
Genichi Ito attended Keio University from 1968 to 1972, earning a Bachelor's degree in Economics.
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