Roy Saputra is an experienced digital banking professional currently serving in a pivotal role at Bank Saqu as the Digital Banking Acquisition & Performance Management lead since October 2023. With a strong background in performance marketing and strategic planning, Roy has a proven track record in user base growth, having previously held key positions at Commonwealth Bank and DBS Bank, where successful initiatives yielded significant improvements in acquisition metrics. Roy's expertise encompasses developing comprehensive strategies, optimizing marketing funnels, and leveraging data-driven insights to enhance digital product offerings. With foundational experience in marketing planning and business process improvement from institutions such as Maybank and Bank Danamon, Roy brings a well-rounded skill set to the digital banking sector, supported by a Bachelor’s degree in Industrial Engineering from the University of Indonesia.
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