Samuel Poh

Samuel Poh is an experienced leader in interface and experience design with a career spanning over two decades across notable companies in the financial and creative sectors. Currently, Samuel serves as Executive Director and Head of Interface Design in the Consumer Financial Services division at OCBC Bank, having previously held the position of Vice President of Experience Design. Prior to OCBC Bank, Samuel worked at Citi as Vice President of Experience Design, where contributions included developing customer-centric solutions and a unified design language for digital platforms in the APAC/EMEA regions. Additional experience includes roles as Associate Creative Director at R/GA, Creative Director at POSSIBLE and BLUE Interactive, and various positions in digital art direction, where Samuel led large teams and successfully delivered innovative digital solutions for high-profile clients such as Starwood Hotels, Singapore Airlines, and Motorola.