Reto Etter

Reto Etter possesses extensive experience in event management and marketing across various industries. Currently serving as Leiter WIR-Partner-Networks & Events at WIR Bank Genossenschaft since December 2020, Reto has also held roles such as Sponsoring & Events Specialist at Generali Switzerland and various leadership positions at Die Schweizerische Post, including Leiter Team Live-Kommunikation. Prior experience includes senior project management in sponsorship and events at BKW AG and marketing leadership at Swiss Athletics. Reto's professional journey began in the travel industry and includes technical roles early in the career. Educational qualifications include a degree in Leadership from Berner Fachhochschule BFH, alongside studies in sports teaching and economics at the University of Bern and Swiss Marketing Institute Bern.