Roxanne Hamel

Roxanne Hamel has a diverse work experience spanning multiple industries. Roxanne currently holds a role as the Director of Communications and Marketing at National Bank Direct Brokerage since May 2023. Prior to this, they worked as a Senior Advisor and Project Manager in the Communications and Marketing department at National Bank. Roxanne also served as a Member of the Board of Directors at SAQ since October 2021.

In addition to their banking experience, Roxanne has worked in the wine industry as a Wine Explorer and Blogger at Les Vilains Tannins from 2017 to 2020. Roxanne was responsible for providing education, advice, and organizing events related to wines, beers, and spirits.

Previously, Roxanne worked as a Brand Experience Manager at VIBRANT Marketing, where they managed client relations and a team of coordinators for projects across Canada. Their role involved creating memorable experiences to engage target customers with the brand. Roxanne also worked as a Supervisor at Match Marketing Group, where they supervised promotional teams and coached representatives on sales techniques.

Roxanne started their career as a Promotional Agent at Kameleon Marketing and later transitioned to a Marketing Intern role at Bordeaux Sciences Agro. In this internship, they conducted research on the marketing of Bordeaux wines in Quebec targeting millennials.

Overall, Roxanne Hamel has a background in communications, marketing, and project management, with experience in the banking, wine, and promotional industries.

Roxanne Hamel completed their education as follows:

- From 2012 to 2015, they attended HEC Montréal and earned a Master of Science (MSc) in Marketing.

- From 2009 to 2011, they studied at UQAM | Université du Québec à Montréal and obtained a Baccalaureate degree in Communications and administrations.

- From 2007 to 2009, they attended Champlain St-Lawrence College and obtained a DEC in Languages, Literature, and Arts.

Additionally, they hold several certifications, including "Diplomée du défi 100 jours de l’Effet A" from L'effet A (obtained year 2023), "WSET 3 - Sommellerie - Pass with Merit" and "WSET 2 - Sommellerie" from Institut de tourisme et d'hôtellerie du Québec (ITHQ) (obtained year 2018 and 2017 respectively), and "Director of Tomorrow" from Jeunes administrateurs de l'Institut sur la gouvernance (IGOPP) (obtained year not specified).