Michael Tassinari

Michael Tassinari is a key member of the Barcoding leadership team, he focuses on growing relationships with customers and key partners and drives growth strategies across North America. As CRO (Chief Revenue Officer), Tassinari measures and analyzes revenue growth as Barcoding continues to expand its solution portfolio into areas like enterprise software, mobile worker experience, supply chain visibility, and automation (e.g., AMRs and AGVs).

He was most recently the Senior Director of Data Center sales for Dell Technologies. Michael has experience leading sales teams across the both the federal and the enterprise/commercial markets, and he partnered closely with Dell’s federal customers to enable and accelerate their digital, their IT, and their workforce transformation efforts.

Prior to this role, Michael was the Area sales manager for Dell EMC for the mid-Atlantic region focusing on Dell EMC’s largest Enterprise customers. His teams focused on helping customers modernize IT infrastructures including servers, storage, and data protection solutions.

Michael is a member of the Folds of Honor Foundation Board of Directors, the Richard J Fox Foundation Board of Directors, and the Maryland Golf and Country Club Board of Governors. He is a graduate of Saint Leo University with a B.S. in Business. Michael and his wife Joan reside in Bel Air, MD. Michael and Joan have 3 children and in their off time they enjoy spending time with the family, playing golf, cooking, and being with friends.