Sarah Roys

Sarah Roys has extensive experience in event management and sponsorship activation, currently serving as a Sponsorship & Events Specialist at Barfoot & Thompson since October 2022. Key responsibilities include comprehensive planning, budgeting, and stakeholder management for major sponsorships such as the Auckland Marathon and the NZ Olympic Committee. Previously, Sarah worked at IAG as an Event and Sponsorship Specialist from August 2015 to August 2022, focusing on brand awareness for CGU through event management and marketing strategy. Earlier experience at Crown Melbourne Limited spanned several roles from Sales Coordinator to Sales Manager, highlighting competencies in managing inquiries and accounts for conferences and events. Sarah's career began in sales coordination at Rydges Hotels & Resorts. Sarah holds a Bachelor in Business and Bachelor in International Hospitality Management, Marketing from Auckland University of Technology.