Michael Parness

Michael Parness currently serves as CMO & GM at BARK, leading a 50-member team focused on strategy and innovation for a multi-brand portfolio. Prior to this role, Parness was CMO at JustFoodForDogs, directing a 12-person team in comprehensive brand management and digital marketing efforts. Parness has extensive experience in key marketing positions, having served as CMO at Outward Hound and SVP of Global Marketing at diono®, where leadership encompassed brand strategies and global market execution. Earlier career highlights include roles at Groupe SEB, Infantino, and Hasbro, emphasizing product development and brand management. Parness holds degrees in Industrial Design and Toy Design, complemented by a Mini-MBA in Strategic Marketing from Rutgers Business School.