Sylvie Joly

Sylvie Joly has over 25 years of diverse work experience in various leadership roles. Sylvie began their career as a Category Manager at Groupe Casino before moving on to Carrefour, where they served as the Head of Trade Marketing and CRM. Later, they worked as a Retail Analyst at Autorité de la concurrence, where they conducted economic and legal investigations. Sylvie then joined Printemps as the CRM and Business Intelligence Director, contributing to the company's premiumisation strategy. Sylvie played a crucial role in launching a new loyalty card for luxury customers and improving the company's annual sales promotion plan. After that, Sylvie became the Chief Marketing Officer at Virgin Stores, where they led an aggressive marketing strategy resulting in a 5% revenue growth. Sylvie then joined Barrière, initially as the VP Marketing for Casinos & Theatres, and later as the VP Marketing Communication & Digital for the entire group. In these roles, they focused on developing customer value, attracting high-end clientele, and digitalizing the customer experience. Additionally, Sylvie served as a Board Member for SFCMC, overseeing the operations of several Barrière properties. Throughout their career, they have demonstrated resilience, success in digital transformation, and strategic partnership negotiation skills.

From 1991 to 1994, Sylvie Joly attended HEC Paris, where the degree and field of study are not specified.