Farah Ahmed

Farah Ahmed is an experienced demand planning professional with a strong background in merchandising and logistics within the retail sector. Currently serving as Demand Planning Manager at Barry M Cosmetics since January 2018, Farah has previously held roles at Wolverine Worldwide as an Assistant Demand Planner, where responsibilities included managing product life cycles and maintaining SAP system data. Farah's earlier experience includes positions as a Senior Merchandising Assistant at Secret Sales, where logistics for the Accessories and Apparel divisions were managed, and as a Merchandising Assistant at Juicy Couture, focusing on in-depth product analysis. Early career experience at Links of London involved allocations and sales analysis, while an initial role at ALDO Group provided foundational customer service skills. Farah holds a Bachelor of Arts in Economics and International Business from Keele University and completed secondary education at Manchester High School for Girls.