Dale Richards

Dale Richards is an accomplished sales professional with extensive experience in various industries, including sports optics, manufacturing, and environmental engineering. Currently serving as Sr. Sales Manager at Barska® since 2021, Dale has previously held leadership roles such as Director of Sales and Marketing at Actron Manufacturing, Inc., where strategic sales initiatives supported global distribution in multiple markets. Other notable positions include Director of Sales at Cole Instrument Corporation and National Sales Manager at Genera Corp, highlighting expertise in business development and sales management. Dale's career began as Vice President of Sales at Richards Label Co, Inc. and includes a significant tenure at McLaren/Hart Environmental Engineering as Principal in Corporate Business Development. Education was pursued at California State University, Fullerton, from 1971 to 1975.