Nisha Yadav

Nisha Yadav has a strong background in marketing, research, and strategy. Nisha currently holds the position of SVP at Behaviorally, overseeing operations in New York. Prior to this role, they were the SVP of Omnichannel Research at the same company.

Before joining Behaviorally, Nisha was a partner and co-founder at Basc Partners, an insight-led marketing consultancy. At Basc Partners, they specialized in blending key insights with company and category dynamics to develop strategies for business growth.

Earlier in their career, Nisha held senior leadership positions at PSB and MetLife, where they played a key role in driving global brand transformation and shaping marketing strategies. Nisha also worked at BAV® Consulting, Young & Rubicam Brands as a Vice President & Account Director, gaining expertise in brand and marketing strategy.

Nisha's work experience also includes roles at Stern Stewart & Co., Ogilvy, Burson-Marsteller, and Arthur Andersen, where they honed their skills in financial valuation, statistical modeling, and data analytics.

Overall, Nisha Yadav's work experience demonstrates their expertise in marketing, research, strategy development, and brand transformation.

Nisha Yadav earned a Bachelor of Commerce (B.Com.) degree in Accounting from Sydenham College. Nisha later pursued an MBA degree in Marketing and Strategy from the University of Rochester - Simon Business School.