Simon Adams

Chief Product Officer at Baseline

Simon is Chief Product Officer of Gracenote where he is responsible for delivering next generation entertainment solutions for the world’s leading pay-TV and OTT providers, CE and media companies, sports organizations, DSP’s and auto manufacturers.

Simon has more than 20 years of digital media experience across licensing, product, marketing and sales. Prior to Gracenote, Simon held a number of leadership positions at Rovi Corp. including Senior Vice President of Worldwide Licensing and Senior Vice President, Marketing and Sales.

Earlier in his career, Simon worked in general management, product and marketing roles for U.K. based subsidiaries of Thomson and Philips and Celestion. He also co-founded a mobile and fixed line communications start-up, Pathfinder Telecom.

Simon graduated with Honors from the City University, London with a BS degree in Electrical & Electronic Engineering. He also served on the Board of Directors for a joint venture between Rovi and Dentsu, the third largest advertising agency in the world based in Japan.

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