Luke Jedeikin

Luke Jedeikin has a diverse work experience spanning various industries. Luke currently holds the position of Co-founder at Bash, a company they co-founded in 2022. Luke also serves as the Co-Head of TFG Labs at Bash since 2021. Prior to that, Luke worked as the Chief Omni Officer at TFG (The Foschini Group) starting in 2021.

Luke's previous roles include being the Co-CEO at Superbalist.com, South Africa's largest online fashion retailer, where they played a significant role in the company's growth and success. Luke was also a Co-Founder and Co-CEO at Superbalist.com from 2013 to 2018.

Before their involvement with Superbalist.com, Luke worked as the Managing Director at CityMob, one of South Africa's largest group buying businesses from 2010 to 2013. Luke also served as a Firefighter at Volunteer Wildfire Services from 2009 to 2011.

Luke began their career as a Strategic Planner at Coley Porter Bell in 2007, where they worked on various branding and design strategy projects for notable clients. Luke left the company in 2010.

Luke's work experience demonstrates their expertise in entrepreneurship, e-commerce, retail, and strategic planning.

Luke Jedeikin began their education at Crawford College, where they attended from 1990 to 1995. Luke then went on to Herzlia High School and completed their Matric between 1995 and 2001. Afterwards, Luke enrolled at the University of Cape Town, where they pursued a Bachelor of Laws degree from 2003 to 2006. During their time at the university, they studied Law, English, and Philosophy. In 2007, Luke attended Red and Yellow and earned a Post Graduate Advanced Diploma in Advertising & Marketing, focusing on advertising and marketing.