Erin Casement

Erin Casement is an accomplished marketing executive with extensive experience in driving growth and brand elevation across various industries. Currently serving as Senior Vice President of Marketing at Basis since September 2024, Erin leads marketing initiatives across the UK and US. Prior to this role, Erin was Director of Lifecycle Marketing at Pacaso and Vice President of Global Marketing at Material, where responsibilities included overseeing acquisition and full lifecycle engagement marketing. Erin's experience also includes senior marketing positions at Kelton Global and Vubiquity, where successful digital marketing strategies resulted in significant increases in traffic and revenue. Erin began a career in marketing at Jolson Creative PR and holds a Bachelor of Business Administration from the University of Missouri-Columbia.