Mohammad Abidi

Mohammad Abidi is responsible for leading the design, architecture, and development of the Baton Systems platform.

Mohammad has over 20 years of experience as a technologist with a proven track record of innovation and success. He joined Baton in 2016 from Yahoo, where he was Senior Technical Program Manager, working on the Mobile Search Innovation team on scaling the search infrastructure and user engagement experimentation based on user profiles. He worked on predictive analytics based on user signals such as geo-locations on extremely large data sets to support content personalization, ad targeting and insights. Prior to this, he was Director of Engineering at CompassLabs where he managed the design, architecture and development of a data pipeline analyzing public data from Twitter and Facebook at scale for conversion tracking, analytics and data science. In this role he was recognised with an MVP Award for outstanding customer satisfaction and overall team leadership.