Chris McGee

Chris McGee has a diverse work experience spanning over several years. Currently, they hold the position of VP of Growth Marketing at Batteries Plus, where they have been working since 2023. Prior to this, they served as the Director of Performance Marketing at the same company from 2022 to 2023.

Before joining Batteries Plus, Chris spent a significant portion of their career at Bank of America. They started as an Assistant Vice President (AVP) in Digital Marketing in 2008, gradually progressing to the role of Vice President (VP) in the same department from 2009 to 2011. During their time at Bank of America, Chris led the development of digital tactical media plans, optimized campaign strategies, and leveraged first-party data to enhance audience targeting and message relevancy. They also played a crucial role in planning, executing, and optimizing digital media campaigns across multiple business lines, collaborating with traditional channels and external agencies.

Prior to their tenure with Bank of America, Chris worked at Springbox as an Interactive Account Supervisor and an Interactive Account Executive. In these roles, they oversaw client relationships, developed strategic marketing plans, managed projects, and ensured timely execution. Their clients included prominent brands such as PayPal, Disney, Scion, AMD, Siemens, and LG.

Earlier in their career, Chris worked at Coremetrics as a Senior Business Analyst and a Business Analyst. In these roles, they worked closely with clients to analyze marketing data, provide strategic direction, and deliver data-driven insights. They also represented the company as a featured speaker at industry events.

Before joining Coremetrics, Chris gained experience at GSD&M as an Interactive Media Planner and Assistant Interactive Media Planner. There, they developed and executed digital media campaigns for clients such as AT&T and U.S.

Overall, Chris McGee has demonstrated a strong expertise in digital marketing, media strategy, and campaign optimization throughout their diverse work experiences.

Chris McGee attended The University of Texas at Austin from 2000 to 2004, where they obtained a Bachelor of Science degree in Communications with a focus on Advertising.