Virginia Álvarez Roldán

Virginia Alvarez Roldan serves as the Digital Experience Design Head at Baufest since February 2020, focusing on developing practices in Service Design, Design Research, User Experience (UX), and User Interface (UI). Prior to this role, Virginia was a Service Design Specialist Consultant at Accenture Interactive, where collaboration across disciplines was key to creating innovative digital services using the Design Thinking methodology. Experience includes customer support strategy development at HICKIES, project management internships in the government sector, and strategic marketing roles at Unilever and VISA Argentina. Virginia holds a Master’s Degree in Strategic Design & Management from Parsons School of Design and a Bachelor’s in Business Administration and Systems from Instituto Tecnológico de Buenos Aires, complemented by studies in Business Information Systems and Italian language.