Patrick Hardy

Patrick Hardy has extensive work experience in various leadership roles and positions in the retail and marketing industry. Patrick is currently serving as the President and CEO of Bauwerk Group since September 2021. Prior to this, they worked at Victorinox AG from 2010 to 2021, holding positions such as Chief Sales Officer, CEO Global Retail & E-Commerce / Corporate Development, Interim CEO, and Director Global Retail. Before joining Victorinox AG, they were the Project Marketing Director for the launch of a new brand in 2009. Patrick also worked at SWAROVSKI from 2001 to 2008, where they held roles as Director of Retail Marketing and Head of Marketing Concepts & Promotions. Earlier in their career, they were at Bally as the Head of Merchandising / Licensing Manager from 1997 to 2001.

Patrick Hardy attended Fontys University of Applied Sciences from 1991 to 1992, where they pursued a Pre-degree in Technical Engineering. Following this, from 1992 to 1997, they studied at Erasmus University Rotterdam, earning an MScBA in Business Administration.