Goksu Balmuk

Goksu Balmuk is an accomplished marketing professional with extensive experience in brand management across various companies. Currently, Goksu serves as a Senior Brand Manager at Bayer, overseeing the Redoxon and Benexol brands since February 2024. Previously, Goksu held the role of Senior Brand Manager at Ferrero and served as Global Brand Manager for Reckitt, managing the Harpic Bathroom portfolio for MEA and ASEAN markets. Goksu's responsibilities have included developing and implementing innovative marketing strategies, analyzing market trends, and collaborating with cross-functional teams to drive business growth. Goksu's career also encompasses roles at Uludağ İçecek, MUDO, and an internship at International Paint. Goksu holds a Master’s Degree in Luxury Goods Management from Università Cattolica del Sacro Cuore and a Bachelor of Business Administration in Marketing from Sabanci University.