Tatiana Barakshina

Tatiana Barakshina is a Managing Partner at Bazis, a full-service marketing research agency, since August 2006, where a strong commitment to B2B markets and ethical research standards is upheld. Additionally, Tatiana serves as an Adjunct Professor at the University of Illinois Chicago, teaching various marketing courses at both undergraduate and graduate levels, including Consumer Behavior and Qualitative Research Insights. As a Doctoral Student, research interests focus on decision-making in emotionally challenging contexts, dyadic decision-making, and interactions between medical consumers and healthcare providers. Previous experience includes roles as Chief of Marketing at Экстрол, where branding and marketing strategies were developed for a leading manufacturer, and as a Marketing Research Analyst at Caterpillar, managing global market research projects. Academic credentials comprise a PhD in Business Administration and Management from the University of Illinois Chicago, an MBA in Marketing from Bradley University, and a BA in Public Administration from RANEPA.