Katarina Pranjić Sorić

Katarina Pranjić Sorić has a diverse work experience spanning various roles and industries. Katarina is currently working as the Head of Customer Experience at bazzar.hr since December 2022. Prior to this, from 2017 to 2022, they worked at Radilica d.o.o., where they held the positions of Director and Senior Customer Experience Consultant. In these roles, they were responsible for creating and implementing the company's vision, leading strategic development, and applying design thinking methodology to improve innovation and competitiveness in different industries.

Before their time at Radilica, Katarina worked at Deutsche Telekom as a Customer Experience Team Lead, focusing on the design of a unique TV experience for customers across Europe. Additionally, they have experience in Customer Experience Management at Hrvatski Telekom, where they held various positions from 2010 to 2017. In these roles, they applied design thinking methodology to enhance customer satisfaction and analyzed customer behavior and needs to propose improvements.

Katarina also had a brief experience as a Recruiter at Amnesty International Croatia in 2010. Overall, their work experience demonstrates expertise in customer experience management, strategic development, and applying design thinking methodology to drive innovation and enhance customer satisfaction.

Katarina Pranjić Sorić holds a Master's degree in Finance, General from the University of Zagreb/Sveuciliste u Zagrebu. Katarina obtained this degree at an unspecified time. Prior to that, they attended Gimnazija Lucijana Vranjanina from 1999 to 2003, but the degree name and field of study at this institution are not provided. Additionally, they hold a univ.bacc.oec degree in Finance, General from the University of Zagreb/Sveuciliste u Zagrebu, with no specific start or end year mentioned. In terms of certifications, they became a Judge at the South East Europe Customer Experience Awards in May 2020, awarded by Awards International.