David Arconada

David Arconada is an accomplished professional in customer experience, currently serving as Global Director of Customer Experience at BBVA since November 2020, where significant achievements include the redesign of the Commercial Systematic Model and a comprehensive service culture transformation for 40,000 employees. Concurrently, David presides over AMEC México and holds a position as an Associate Professor at EOI Escuela de Organización Industrial, teaching various master's programs. David's previous experience includes senior leadership roles at Aeromexico, where a notable improvement in Net Promoter Score was achieved, and Iberia, focusing on customer experience transformation initiatives. With foundational roles at Orange and Vodafone, David has consistently demonstrated expertise in quality management and customer journey design. David holds a Bachelor in Business Administration from Universidad Carlos III de Madrid and a Master's Degree in Quality Management from EOI Business School.