John Carlson

John "Bill" Carlson is an experienced sales and marketing professional with a diverse background in leadership roles across several companies. Currently serving as the Director of Sales and Marketing at BDC Laboratories since February 2023, Carlson previously held the position of Director of Growth and Development at Manufacturer's Edge, where the focus was on enhancing the competitiveness of Colorado manufacturers. Carlson's expertise also includes a tenure as Vice President of Global Sales and Marketing at Head Rush Technologies, specializing in innovative adventure recreation equipment. Additionally, Carlson contributed to the success of RICOH IMAGING AMERICAS CORPORATION over nearly two decades, taking on various positions including Senior Sales and Marketing Manager. A graduate of the University of Northern Colorado with a Bachelor of Arts in Chemistry, Carlson has demonstrated a commitment to driving growth and product positioning throughout a successful career.