Beth Murdoch

Beth Murdoch is a seasoned professional in product management and digital strategy with extensive experience spanning over two decades. Currently serving as a Senior Product Manager at Beam Benefits since November 2019, Beth collaborates with stakeholders to align business needs with technical deliverables, contributing to the company's role as a digital-first provider of dental benefits. Prior to Beam, Beth held multiple positions at Alliance Data Card Services, including Sr. Strategist Digital Self-Service Product Manager, where strategic plans were developed for digital account management channels, and Associate Manager roles focused on operational excellence and program management. Beth began a career at American Greetings, progressing through various roles over 12 years and managing P&L responsibilities while leveraging consumer insights for market growth. Educational qualifications include an MBA in Marketing & Information Systems from the Weatherhead School of Management at Case Western Reserve University and a Bachelor's in Marketing from The Ohio State University.