James Soo possesses extensive experience in sales and channel management within the industrial measurement instruments sector. Currently serving as Area Sales Manager at Beamex since October 2023, James previously held the position of Sales Manager at Vaisala from March 2019 to October 2023, where responsibilities included managing and developing a channel partner network across the Other Asia Pacific region. Prior to Vaisala, James worked at Mettler-Toledo International, Inc. for 16 years, taking on various roles including Sales Manager, Channel Sales Manager, and Product Manager. James began a career in the industry as a Product Executive at Chemopharm Sdn Bhd. Academically, James holds a Bachelor of Engineering degree in Electronic and System Engineering from Sheffield Hallam University and an Advanced Diploma in Electrical, Electronics, and Communications Engineering from Tunku Abdul Rahman University of Management and Technology.
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