Juan Pedro Lore

Juan Pedro Lore is an experienced marketing and communication professional with a career spanning over a decade. Currently serving as the Director de Marketing y Comunicación at BEDLAND since January 2013, Juan Pedro leads the marketing and communication team, focusing on brand positioning and strategy. Previously, Juan Pedro held significant roles at Alibaba.com, where responsibilities included digital internationalization and marketing strategies for major accounts, and at Thinking Forward Spain, managing digital strategies and creative teams. Additional experience includes online marketing at Faber Value and freelance advertising management in digital media. Juan Pedro holds an MBA from Universidad Complutense de Madrid and a degree in Public Relations and Advertising from Universidad de Valladolid.