Carla Schoeman

Carla Schoeman currently serves as the Head of Category Management at BEERWULF® since November 2023, overseeing strategic direction in assortment, pricing, promotions, and category P&Ls. Prior to this role, Carla was the Category Lead at SPAR International, focusing on sourcing and developing international commercial opportunities in wine and fresh produce from October 2021 to October 2023. Carla's extensive experience includes pivotal roles such as Senior Buyer for Protein at Woolworths and various buyer and management positions across SPAR and other organizations. Educational qualifications include a Bachelor of Commerce and a Postgraduate in Marketing from Stellenbosch University, along with multiple levels of certification from the Wine & Spirit Education Trust. Notable achievements include industry awards and participation in strategic planning initiatives.