Mohamed Anani has extensive experience in sales and marketing, with a career spanning over 15 years in the consumer electronics and home appliances sectors. Currently serving as a Sales Expert at Beko Global since February 2019, Mohamed Anani previously held similar roles at Electrolux and Universal Group, where responsibilities included assessing distribution networks, market research, and achieving sales targets. Earlier positions included a Marketing Specialist role at Ariston Thermo Group, focusing on product support and client services, and sales positions at Hisense Group, Vodafone, and Xerox, where skills in customer engagement and complaint resolution were developed.
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