Juan Carlos Vich serves as the Chief Strategy and Innovation Officer at Súmmum Hotel Group, a position held since May 2010, overseeing various brands within the organization. In addition, Juan Carlos is the Managing Director and CEO of Neurohomes since June 2015, and a seed investor in multiple innovative startups including BELENDER, Robopedics, Dermavision Solutions, and Qoala. Prior experience includes founding and leading Roiback, which was acquired by Hotelbeds Group, and holding leadership roles in Hotusa Group and LateRooms.com. Educational qualifications include a Real Estate Management degree from Esade and various marketing diplomas from ESIC Business & Marketing School and ESERP Business & Law School.
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