Fleur Parnet

Fleur Parnet is a seasoned marketing professional currently serving as the CEO of the Belgian Association of Marketing (BAM) since November 2023, where the organization focuses on enhancing and modernizing marketing practices in Belgium. Fleur has been involved with BeeFounders since May 2019, supporting entrepreneurs in alignment with sustainable development goals. Previous roles include Chief Marketing Officer at EXKi, where Fleur led marketing initiatives post-COVID, and consultancy positions in digital communication and business development for startups such as Life in Wood and Pixy.Family. Fleur's extensive experience at Danone spanned over a decade, including positions as Customer Collaboration Manager and Senior Brand Manager, developing strategies for numerous health-focused brands. Fleur holds a Master's degree in business and marketing from ESSEC Business School and further qualifications in ESG, mindfulness, and leadership training.