Jason Howell

Jason Howell has extensive experience in sales and leadership roles in various companies. Jason currently works at Bellisio Foods as the VP Branded Sales, North America & General Manager, Canada. Previously, they served as the General Manager, Canada at Bellisio Foods and as the Vice President of Sales.

Before joining Bellisio Foods, Jason worked at Upfield as the Head of Sales, where they had national responsibility for total sales in both the retail and food service portfolios. Jason managed a team of 12 direct reports and was responsible for major accounts such as Loblaws, Sobeys, Metro, Costco, and more.

Prior to Upfield, Jason held the position of Director of Sales - Grocery at The Sun Products Company of Canada. Jason was responsible for leading teams and managing national and private label brands. Jason was also an active member of the Sales Leadership Team and the Executive Leadership Team.

Jason's experience also includes roles at Crayola Canada, Maple Leaf Consumer Foods, Campbell's Soup, The Minute Maid Company, NESTLÉ CANADA INC, and Consumer Impact Marketing. At these companies, they held leadership positions with responsibilities such as managing national accounts, P&L management, and developing sales strategies.

Overall, Jason Howell has a strong background in sales, leadership, and account management, with a focus on driving business growth and implementing effective sales strategies.

Jason Howell attended Wilfrid Laurier University from 1989 to 1993, where they obtained a degree in HBBA with a focus on Business Strategy & Marketing.