Justin Purves

Justin Purves is a seasoned hospitality professional with extensive experience in sales and marketing roles within prestigious hotel groups. Currently serving as Senior Account Director - UK & Northern Europe at Belmond (LVMH Group) since January 2021, Justin has previously held significant positions at Shangri-La Group as Director of Global Sales, and at Principal Hotel Company as Regional Director - Sales overseeing multiple properties in Scotland. Prior roles include Assistant Vice President of Sales & Marketing for Banyan Tree Hotels & Resorts, Director of Sales for Oberoi Hotels & Resorts in Europe, and Managing Director of Saint Judes Hotel in Glasgow. Justin's career also includes serving as Regional Director of Sales for Mandarin Oriental and Director of Sales for Rocco Forte Hotels, with a focus on achieving revenue targets, establishing strategic plans, and leading sales teams. A graduate of the University of Surrey, Justin's diverse background in the hospitality sector underscores a commitment to excellence in sales and marketing.