Paula Zambello Serafino

Paula Zambello Serafino has extensive experience in the field of integrated media and analytics. Paula currently holds the position of VP, Director of Integrated Media & Analytics at Medium Giant. Prior to this, they worked as a VP, Integrated Media Director at GYK Antler, where they led a team of specialists in traditional and digital media, social media content creation, community management, UGC, and influencer marketing. Paula has also served as a VP, Media Director at CTP, where they drove client media strategies and managed a team of cross-channel media specialists.

Before joining CTP, Paula worked as a Digital Director at The VIA Agency and as a VP, Digital Media Account Director at Havas Media Group. Their role at Havas involved managing digital media initiatives for Panasonic consumer and B2B brands, as well as Tyson Chicken product lines. Paula has also held positions at The VIA Group, Mullen, and Digitas, where they specialized in digital media strategy and worked with clients such as American Express, Johnson & Johnson, AT&T, and Celebrity Cruises.

Throughout their career, Paula has demonstrated expertise in various media channels, digital thought leadership, client relationship management, and driving revenue growth. Paula is experienced in planning, buying, ad ops, optimization, and reporting functions.

Paula Zambello Serafino holds a degree in Marketing from Suffolk University - Sawyer Business School. The exact start and end years of their education are not specified.