Manon Cohen

Manon Cohen is an experienced professional in growth strategy and marketing, currently serving as the Head of Growth at Hydratis since December 2023 and at Ben & Vic since January 2022. At Ben & Vic, Manon leads the UGC and whitelabeling business unit while managing a team of paid media consultants and overseeing multiple key accounts. Previous roles include Acquisition Manager at CIC SUD OUEST, where Manon focused on increasing customer engagement, and Branding Consultant at Agence Nest, specializing in brand strategy. Manon has also contributed to the industry as a speaker at Sup de Pub, discussing UGC, creative strategy, and influence marketing. Educational background includes a Licence in Marketing & Communication from ISEG and a DUT in Commercial Techniques from IUT de Bayonne et du Pays basque.