Avie Liu

Avie Liu is a Senior PR & Marketing Executive at Benefit Cosmetics since February 2024, previously serving as an Assistant Account Manager at DEVRIES GLOBAL from April 2022 to January 2024, where responsibilities included planning publicity strategies and writing press materials for clients like Scoot and Boardriders. Avie's career also includes experience as a Marketing Coordinator at International Cosmetic Suppliers Limited, focusing on marketing materials and budget planning, and as a PR Associate at Caro Marketing, managing sample distribution and social media content. Earlier roles include internships at PR for Artists and Williams-Sonoma, as well as positions in visual merchandising and customer service. Avie Liu holds a Master of Fine Arts in Fashion Merchandising from the Academy of Art University and a Bachelor's degree in Public Administration from Tamkang University.