Shaden Rushdi

Shaden Rushdi has extensive experience in digital marketing and communications, currently serving as the Head of Digital Marketing & Communications for the Middle East and Africa at Benefit Cosmetics since April 2017. Prior roles at Benefit Cosmetics include Digital Marketing & Communications Manager, Senior Digital Marketing & Communications Executive, and Digital Marketing Executive. Prior to this, Shaden completed an internship in Account Management and Digital Marketing at Leo Burnett, where responsibilities included working on activations for notable brands such as Kellogg's and P&G, conducting market research, and supporting project documentation. Shaden holds a Bachelor of Business Administration in Marketing from the American University in Dubai, earned in 2016.