Simone Widmayer

Simone Widmayer is an experienced professional in the apparel industry, currently serving as Senior Category Manager Apparel at Bergfreunde since November 2018, following a role as Buyer Europe Apparel. Prior experience includes positions as Marketing Manager at INTERSPORT Deutschland e.G. and Marketing & Eventmanager at Globetrotter Ausrüstung, where responsibilities encompassed seasonal marketing plans, event management, and strategic agency management. Additional experience includes roles as adidas Brand Coach at cip trademarketing GmbH, intern in Product Management Outdoor Apparel at adidas, and various student assistant positions at Deutsche Sporthochschule Köln. Simone holds a Bachelor of Arts in Sport Management and Communication from Deutsche Sporthochschule Köln, earned between 2009 and 2013, and completed an apprenticeship as a Forwarding Agent at Kuehne + Nagel from 2001 to 2004.