Tarek Barakat

Marketing & E-commerce Director at Beside Group

Tarek Barakat has a diverse work experience in marketing and e-commerce. Tarek started their career as a Store Salesperson at Mexx in 2002 and subsequently worked as a Marketing Executive, Merchandising Analyst, and later as a Regional Marketing Manager. In 2008, they joined Beside Group as a Marketing Manager, where they managed the marketing for multiple brands in the UAE and Bahrain. Tarek then progressed to become the Marketing Director, overseeing marketing and PR for brands such as Diesel, Fred Perry, Pinko, and Scotch & Soda. In their most recent position as the Marketing & E-commerce Director at Beside Group, they were responsible for developing and implementing e-commerce strategies and enhancing customer experience through data-centric initiatives.

Tarek Barakat attended Lebanese American University from 1997 to 2001, where they obtained a Bachelor's degree in Business Management. In August 2018, they obtained the AdWords Fundamentals and Adwords Search Certification from Google Ads.

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