Kylie Crowe

Kylie Crowe is a marketing professional with extensive experience in CRM strategy and personalization, currently serving as Marketing Manager at Best Buy since January 2022. In this role, Kylie specializes in the development and execution of email testing strategies to optimize customer engagement. Prior to Best Buy, Kylie worked at Life Time Inc. where responsibilities included driving lifecycle marketing strategies for core and lapsed members, managing Kids & Family marketing campaigns, and increasing member retention through targeted marketing initiatives. Kylie's career began in retail with Aeropostale, where sales and customer service skills were developed, alongside a background in brand promotion with Modern Talent USA. Kylie holds a Bachelor’s Degree in Marketing and Brand Product Management from the University of St. Thomas.