Jennifer Li

Jennifer Li is a seasoned design professional with significant experience in the fashion industry. Currently serving as a Junior Design Manager at Bestseller Fashion Group China since July 2017, Jennifer leads product design and merchandise planning for the Douyin (TikTok) digital platform, focusing on product conceptualization and optimization. Previously, Jennifer held positions as Senior Designer and Designer within the ONLY DESIGN TEAM, specializing in womenswear. Before joining Bestseller, Jennifer was the Head of Merchandising and Design at HLS Group International Pte Ltd, overseeing the womenswear sector across multiple international markets. Earlier career roles include Creative Director at AMUSE and Retail Associate at Chloé. Jennifer holds a Bachelor of Social Science in Psychology and Marketing from Singapore Management University and a Certificate of Fashion Design from Nanyang Academy of Fine Arts.