Paula Russo

Paula Russo is a seasoned professional in brand identity and visual merchandising with extensive experience in the retail and marketing sectors. At BESTSELLER since May 2018, Paula focuses on brand image development and visual merchandising strategy. Prior roles at adidas from January 2017 to May 2018 included positions as Concept Coordinator and Visual Merchandiser Coordinator, where responsibilities encompassed marketing strategy implementation at retail points and global campaign execution. Paula's background also includes serving as the Head of the Design and Trade Marketing Department at Meditian S.A. from November 2013 to November 2016, overseeing digital marketing strategies and social media management. Early career experience includes a role as a Graphic Designer at Shawon International, specializing in packaging design. Paula Russo holds a degree in Plastic Arts and Graphic Design from IENBA Universidad de la República and is currently pursuing further studies at EMAD - Escuela Multidisciplinaria de Arte Dramático.