Liliana Viveros Rocha

Liliana Viveros Rocha is an accomplished professional with extensive experience in commercial management and customer service across various industries. Currently serving as Country Manager for Betcris in the Dominican Republic and Colombia, Liliana has previously held significant roles such as Director of Sales at NewNet SA, Vice President of Commercial Development at COLJUEGOS EICE, and multiple managerial positions at Helm Bank and Citibank. With a background in industrial engineering from Pontificia Universidad Javeriana, Liliana has honed skills in sales training, customer experience enhancement, and strategic service model implementation, achieving notable improvements in sales performance, client satisfaction, and operational efficiency throughout their career.