Lawrence A.

Lawrence A. is an accomplished executive with extensive experience in leadership roles across various sectors, currently serving as the Chief Executive Officer of Betfred South Africa since December 2023. Prior to this position, Lawrence A. held the role of Chief Operations Officer at Bettabets from May 2014 to November 2023, where responsibilities included overseeing operational efficiencies and market expansion efforts. Previous roles include Chief Operating Officer at Enigma Group, managing turnkey projects and contractual negotiations, and Business Development Manager at Edge Properties (Pty) Ltd, focusing on commercial relationship-building. Early career highlights include significant contributions at Investec Bank in property investment banking, where Lawrence A. successfully negotiated high-value transactions and enhanced sales performance. Educational credentials include a BCom in Business Management and Economics from the University of South Africa and a Property Development Programme from the Graduate School of Business at the University of Cape Town.